In the last half of 2013 our company was involved into three marketing consulting and research projects, highly customized for our top clients.To provide a graphic illustration of our consulting capabilities, here are three projects that recently contributed to a better solving of our clients’ needs. Project 1 : Market Analysis – Aggregates and ready -mix concrete Main objectives:
Details about the project:
Project 2 – Analysis of brand awareness a manufacturer of roofing Main problem: After a period of about two years of inactivity on a number of key distribution channels (professional roofers and specialized distributors), Neomar’s client intends to increase again its presence on these channels. In addition, it wants to assess its current brand positioning in order to identify the necessary changes and adjustments to the brand itself but also to the marketing policy. Client’s goals are even more ambitious as the market is slightly declining and competition is stronger than ever. The main objectives of the study were:
Details about the project :
Project 3 – Measures to increase the level of customer service of a manufacturer of roofing Main objectives: The client wanted to improve the client service level for its own distributors and also for its internal staff (requests through front-office and web site). Details about the project :
Deliverables: At the end of the project Neomar Consulting provided its client with a customized report containing more than 10 specific recommendations, measurable and applicable with minimum resources to enhance the level of customer service.